Meldon Law has fought for Florida injury victims for over 50 years across seven offices, in both English and Spanish. The reputation was there; the digital presence no longer matched it. They wanted change—a brand and platform worthy of the firm they’d become, built to convert the traffic their reputation already drove.

As Lead Designer, I owned the transformation end to end. I evolved the existing brand into a modern rebrand and then designed and built the entire digital system around it—everything digital for the firm.

The core challenge was scale without losing clarity. Seven locations, a dozen-plus practice areas each, decades of case results, and a bilingual audience all had to be organized into something an injured person in crisis could navigate in seconds. I built a scalable location × practice-area architecture so every city and case type gets a clear, SEO-sound home; treated Spanish as a first-class experience rather than a translation; designed a filterable case-results system that turns decades of settlements into digestible proof; and engineered conversion into every page—persistent call access, repeated free-evaluation prompts, and trust signals placed exactly where decisions happen.

The result is a fast, bilingual, conversion-driven platform that reflects the firm’s authority and scales with it — now also supporting books, charitable programs, client meetings, and online support.