UK Immigration • Maja Siljanoska

UK Immigration UKIS

Award Winner Balkathon

Year: 2022

Technology: Figma, WordPress, Photoshop

Categories: Web Design, Web Development, UX/UI Research & Design, Maitenance, Hosting Services

Description

The existing UK Immigration website was outdated, difficult to navigate, and lacked mobile responsiveness. Users found it challenging to locate essential information, which resulted in high bounce rates and user frustration. Additionally, the website needed to comply with stringent accessibility standards to ensure inclusivity for all users, including those with disabilities.

To address these challenges, the redesign project focused on creating a clean, intuitive design that emphasized user experience and accessibility. The web design phase involved developing a modern layout that reflected the professionalism and authority of UK Immigration Services. The design incorporated responsive design principles to ensure the website performed seamlessly across all devices, from desktops to smartphones.

Conclusion

The redesigned UK Immigration website achieved significant improvements in user engagement and satisfaction. The new responsive design ensured that the site looked and functioned flawlessly on all devices, leading to a 60% increase in mobile traffic. The streamlined navigation and enhanced UX resulted in a 50% increase in average session duration and a 40% decrease in bounce rates. The improved site speed contributed to higher search engine rankings, driving more organic traffic to the site. The enhanced accessibility features ensured that all users, including those with disabilities, could navigate and interact with the site with ease.

The UK Immigration website redesign project successfully transformed the site’s online presence, aligning it with the needs and expectations of modern users. By focusing on web design, development, speed optimization, and accessibility, the new website effectively communicated the services and information provided by UK Immigration Services. This project underscores the importance of a user-centric approach to web design in achieving a functional, inclusive, and engaging digital presence for public services.