The existing Global Young Greens website was outdated, with a design that did not effectively convey the organization’s vibrant and dynamic nature. The site had usability issues, particularly on mobile devices, and lacked a cohesive content strategy, which made it difficult for visitors to find relevant information and get involved in the organization’s activities. Additionally, the website needed to reflect the diverse, global nature of the organization, ensuring it was accessible and appealing to a wide audience.