joia
Belgian retail champion
Year:
2022
Technology:
Photoshop, XD, Illustrator, WordPress, Figma, Webflow
Categories:
Branding, Web Design, Web Development, Social Media Marketing, UX/UI Research & Design, UX Writing, Video Creation, Graphic Design, Brand Identity, Logo Design, SEO Research, Maitenance, Hosting Services
Description
The primary challenge was to design a website that not only aligned with Joia’s brand identity but also supported a high-impact Google Ads campaign. The website needed to be fast, responsive, and optimized for conversions, ensuring that users who arrived via ads would have a seamless experience that encouraged engagement and purchases. Additionally, the site needed to be easily manageable within Webflow for ongoing updates and optimizations.
Web Design and Development: The website was designed with a modern, clean aesthetic that reflected Joia’s brand values and appealed to its target audience. Webflow was chosen as the platform for its flexibility and ease of use, allowing for rapid development and deployment. The design focused on clear navigation, strong visual hierarchy, and strategically placed call-to-actions to guide users toward key conversion points.
UX/UI Design: A key part of the project was the UX/UI design, which was tailored to ensure that visitors had an intuitive and enjoyable experience. Detailed user flow analysis and testing were conducted to optimize the site’s layout, ensuring that it was easy to navigate and that users could find the information they needed quickly. The UI design was crafted to be visually engaging while remaining functional, with attention to detail in elements like button placement, typography, and color schemes.
Google Ads Campaign Optimization: The website was developed with the Google Ads campaign in mind, ensuring that landing pages were optimized for both speed and relevance to the ads. The content was aligned with the keywords targeted in the campaign, and each page was designed to minimize bounce rates and maximize conversions. Analytics tools were integrated to track user behavior and campaign performance, allowing for continuous optimization.
Conclusion
The new website for Joia saw a significant improvement in user engagement and conversion rates following the launch of the Google Ads campaign. The site’s optimized design and user-friendly interface led to lower bounce rates and higher average session durations. The seamless integration with the Google Ads campaign ensured that the traffic driven by the ads was effectively converted into sales, resulting in a strong return on investment.
The web design and development project for Joia, executed through Webflow, successfully created a platform that supported a high-performing Google Ads campaign. By focusing on UX/UI design and optimization, the website not only enhanced Joia’s brand presence but also drove substantial business results. This project demonstrates the importance of aligning web design with marketing objectives to achieve optimal outcomes in digital campaigns.