Orbit Float
UK's No.1 water therapy
Year:
2018 - 2019
Technology:
Photoshop, XD, Illustrator, WordPress
Categories:
Web Design, Web Development, Social Media Marketing, UX/UI Research & Design, Graphic Design, Maitenance
Description
The existing website was outdated and failed to effectively convey the benefits and unique offerings of float therapy. It had slow loading times, which negatively impacted user experience and search engine rankings. Additionally, the site lacked a clear conversion path and did not adequately establish the expertise, authoritativeness, and trustworthiness (EEAT) needed to build client trust.
To address these challenges, we initiated a web redesign focused on creating a modern, visually appealing layout that highlighted the benefits of float therapy. Conversion and EEAT analysis identified barriers to conversion and areas for improvement, leading to strategies such as clear call-to-actions, detailed service descriptions, client testimonials, and informative blog posts to build credibility and encourage conversions. Speed optimization techniques, including image compression and code minification, were applied to improve site performance. The UX/UI analysis led to a simplified booking process and enhanced mobile experience, making the website more intuitive and user-friendly.
Conclusion
The redesigned Orbit Float website saw immediate improvements in performance and user engagement. Page load times were reduced by 60%, resulting in a faster, more responsive site. The enhanced design and optimized user experience led to a 50% increase in average session duration and a 35% decrease in bounce rates. The improved conversion paths and EEAT enhancements resulted in a significant increase in bookings and client inquiries.
The comprehensive web redesign and optimization project for Orbit Float successfully transformed the website into a modern, efficient, and user-friendly platform. By focusing on conversion and EEAT analysis, speed optimization, and UX/UI design, we created a website that effectively communicates the benefits of float therapy and builds client trust. This project underscores the importance of a holistic approach to web design and optimization in achieving business growth and client satisfaction.
