Orbit Float
Orbit Float is a UK-based company building one of the most advanced floatation tanks on the market — a product designed around a simple but radical idea: that the most powerful thing a person can do for their body and mind is, briefly, nothing at all. Inside the pod, water heated to skin temperature blurs the boundary between body and water, the chamber blocks out sight and sound, and a dense Epsom salt solution lifts the user into complete weightlessness, leaving only total sensory quiet — something most people never experience in modern life. Orbit Float’s tanks sit at the premium end of this category, with 100% solution processing and advanced filtration that guarantee a crystal-clean float every time. But none of that was visible online: no website, no brand, no product photography, no social media. Every sale came through word of mouth, capping how fast the business could grow. The brief was direct — build the brand, build the site, and turn Orbit Float into a business that could be discovered, evaluated, and bought online.
Final Results
Sales Lift
+3 pods/mo avg
Building a premium brand and digital storefront that turned a product into a business.
#Wellness
#E-Commerce
#Branding
#WordPress
Timeline: 4 weeks
Platform: Adobe XD → WordPress (E-Commerce)
Role: Designer
Project Overview
🎯 Goal
Take Orbit Float from “just a product” to a premium UK brand with a real digital storefront — one that builds trust, communicates the experience of weightlessness, and drives pod sales online.
⚡ Challenge
Orbit Float had no website, no brand identity, no product presentation, and no social media presence. They had a market-leading product, but nothing online to back it up — meaning every potential buyer had no way to evaluate, trust, or purchase.
✨ Outcome
A premium brand identity and full e-commerce experience, designed in Adobe XD and built in WordPress, that established Orbit Float’s market presence and unlocked a new direct-to-customer sales channel.
Introduction
Orbit Float is a UK-based company offering one of the most advanced floatation tanks on the market. Their pods reduce all external stimuli — sight, sound, tactile sensation, and gravity — using water heated to skin temperature to create complete weightlessness and the ultimate relaxation environment. With 100% solution processing and an advanced filtration system, every float is crystal clean.
The product was world-class. The presentation was nonexistent. Orbit Float came to me through a personal referral with a single brief: build the brand, build the site, and start selling.
My Role
I led design end-to-end as the sole designer on the project — branding, UX, UI, and design handoff for WordPress development.
Scope of Work
Discovery → Research → Branding → Wireframes → UI Design → Design System → Delivery
Every phase was applied within a tight 4-week timeline.
Discovery
The Problem
Orbit Float had a premium product but no infrastructure to sell it. Four critical gaps were blocking growth.
Problem #1
No Website
Without a website, every prospect had nowhere to land. There was no way to research the product, see the pods, understand pricing, or get in touch.
EXAMPLE: A potential buyer hearing about Orbit Float through word of mouth would Google the brand and find nothing — leaving them to drop off or buy from a competitor.
IMPACT:
Lost leads, lost sales, and total dependence on word-of-mouth as the only sales channel.
Problem #2
No Brand Identity
Orbit Float had a name and a product — but no logo system, no visual identity, no tone of voice, and nothing communicating the calm, premium experience of floating.
EXAMPLE: Marketing materials and any client touchpoint felt inconsistent and generic, signaling a budget product rather than a premium one.
IMPACT: Difficulty positioning at premium price points and competing against established wellness brands.
Problem #3
No Product Presentation
The floatation tanks are sophisticated pieces of equipment, but there was no photography, no diagrams, no feature breakdowns, and no way to convey the in-pod experience to someone who’s never floated.
EXAMPLE: A homeowner considering a £15k+ purchase had no visual proof of quality, no specifications, and no story behind the product.
IMPACT: Long sales cycles, low conversion, and an inability to justify the premium price.
Problem #4
No Social Media Presence
With no social channels, Orbit Float had no way to build awareness, share customer stories, or stay top of mind with potential buyers researching wellness investments.
EXAMPLE: Spa owners scouting suppliers couldn’t find Orbit Float on Instagram or Facebook — channels where most wellness purchasing research happens.
IMPACT: Invisible in the consideration phase of buyers’ research.
Defining the problem
Orbit Float had everything needed to sell — except the ability to be discovered, evaluated, and trusted online.
Goals
BUSINESS GOALS
Increase pod sales
Build a digital sales channel that converts interested visitors into paying customers, taking pressure off word-of-mouth.
Position as a premium UK brand
Establish a visual identity and digital presence that signals quality and justifies premium pricing against competitors.
USER GOALS
Make it easy to evaluate the product
Give potential buyers a clear, trustworthy way to understand the floatation experience, compare features, and decide if the product is right for them.
Smooth path from interest to purchase
Reduce friction between discovering Orbit Float and making (or initiating) a purchase.
Our Users
Orbit Float’s existing buyers fell into two distinct groups. I mapped each to the job they hire the product for.
The Home Wellness Buyer
Affluent UK homeowners investing in long-term wellness and recovery. They’ve often tried floating in a spa and want the experience at home.
JOBS-TO-BE-DONE: When I’m planning my home wellness space, I want a premium floatation tank I can trust, so I can recover and reset without leaving the house.
The Spa & Wellness Operator
Owners of spas, wellness studios, and recovery centers adding floatation as a service. They need reliability, hygiene credentials, and a partner that signals quality to their own clients.
JOBS-TO-BE-DONE: When I expand my wellness offering, I want a floatation tank that’s clean, reliable, and looks premium, so I can charge premium rates and build my reputation.
Process
Discovery
Before designing anything, I dug into the floatation market — competitors, premium wellness brands, the language used around floating, and how customers research high-ticket wellness products. This shaped both the brand direction and the site structure.
Brand Foundation
With no existing identity, I built the brand from scratch — defining the visual language around calm, weightlessness, and premium materiality. Color, typography, and tone all leaned into the sensory experience of floating.
User Flows
I mapped two primary journeys: the home buyer evaluating a high-ticket purchase, and the spa operator looking for a long-term supplier. Each flow prioritized trust signals at different points.
Wireframes
Wireframes focused on storytelling — leading visitors through what floating is, why this pod, and how to buy, in that order. Every section earned its place.
Moodboards + Style Direction
I explored multiple visual directions before landing on a clean, spacious, photography-led aesthetic — minimal interface, premium feel, with the product as the hero.
UI Design
High-fidelity designs in Adobe XD, covering homepage, product pages, e-commerce flow, contact, and supporting content pages.
Design Handoff
Designs were prepared and handed off for WordPress development with a custom e-commerce build.
Final Designs
A walkthrough of the launched experience.
Homepage that sells the experience
The homepage opens with the product hero and a tagline that captures weightlessness in a single line. Instead of a feature list, the page tells a sensory story — what floating feels like, why it matters, and what makes Orbit Float different.
Product page built for high-ticket decisions
Detailed specs, hygiene credentials (100% solution processing, advanced filtration), and clear pricing structured for the £15k+ decision. Trust signals are upfront — not buried.
E-commerce checkout flow
A streamlined checkout designed for both home buyers and B2B spa operators, with options for direct purchase and inquiry-based sales for higher-volume buyers.
About & the floatation experience
Dedicated pages explaining what floating is, the science behind it, and how it integrates into a wellness routine — building the case for buyers who are new to the category.
Premium brand applied everywhere
The new brand system extends consistently across every page — colors, typography, photography style, and tone — making Orbit Float instantly recognizable.
Impact
Phased launch with measurable lifts in the first months after going live.
- 80+ traffic gain with conversion rate optimization built into the design
- +3 pods sold per month on average (up from 2–8 baseline, now consistently higher)
- New direct sales channel unlocked — no longer dependent on word-of-mouth alone
- Brand foundation in place for social media expansion and future growth
- Expanded to spa centers
Testimonial
"We had a great product and no way to show it. After this project we finally had a brand, a website, and a real way to sell - sales picked up almost immediately, and we look like the premium company we always were."
What I Learned
Brand and product are inseparable for premium positioning
A great product alone doesn’t justify a premium price — buyers need the brand to back it up. Investing in identity early paid off in how quickly trust was established.
Storytelling beats specs for sensory products
Floating is an experience, not a feature list. Designing the site around what floating feels like outperformed any spec-led approach.
A 4-week timeline forces ruthless prioritization
Tight timelines aren’t a problem if scope is honest. Every page had to earn its place — and that discipline made the final product stronger.
Future
Social media build-out
With the brand foundation in place, the next step is rolling out the visual system across Instagram and Facebook to capture the consideration phase of buyer research.
Content & SEO expansion
Long-form content explaining floatation science, benefits, and use cases — both to educate buyers and to grow organic traffic.
Continued CRO
Iterating on the e-commerce flow based on real buyer behavior to keep pushing conversion higher.
Closing
Orbit Float is proof that a great product needs an equally great presentation. In 4 weeks we went from no website, no brand, and no online sales — to a premium UK brand with a working e-commerce engine.
Huge thanks to the Orbit Float team for the trust and the freedom to build this from the ground up.
Ready to launch a premium brand?
I help brands like Orbit Float build digital storefronts that win customers. Let’s chat.
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