Orbit Float
Orbit Float is a UK-based company building one of the most advanced floatation tanks on the market — a product designed around a simple but radical idea: that the most powerful thing a person can do for their body and mind is, briefly, nothing at all. Inside the pod, water heated to skin temperature blurs the boundary between body and water, the chamber blocks out sight and sound, and a dense Epsom salt solution lifts the user into complete weightlessness, leaving only total sensory quiet — something most people never experience in modern life. Orbit Float’s tanks sit at the premium end of this category, with 100% solution processing and advanced filtration that guarantee a crystal-clean float every time. But none of that was visible online: no website, no brand, no product photography, no social media. Every sale came through word of mouth, capping how fast the business could grow. The brief was direct — build the brand, build the site, and turn Orbit Float into a business that could be discovered, evaluated, and bought online.
Final Results
Sales Lift
+3 pods/mo avg
Building a premium brand and digital storefront that turned a product into a business.
#Wellness
#E-Commerce
#Branding
#WordPress
Timeline: 4 weeks
Platform: Adobe XD → WordPress (E-Commerce)
Role: Designer
Project Overview
🎯 Goal
Take Orbit Float from “just a product” to a premium UK brand with a real digital storefront — one that builds trust, communicates the experience of weightlessness, and drives pod sales online.
⚡ Challenge
Orbit Float had no website, no brand identity, no product presentation, and no social media presence. They had a market-leading product, but nothing online to back it up — meaning every potential buyer had no way to evaluate, trust, or purchase.
✨ Outcome
A premium brand identity and full e-commerce experience, designed in Adobe XD and built in WordPress, that established Orbit Float’s market presence and unlocked a new direct-to-customer sales channel.
Introduction
Orbit Float is a UK-based company offering one of the most advanced floatation tanks on the market. Their pods reduce all external stimuli — sight, sound, tactile sensation, and gravity — using water heated to skin temperature to create complete weightlessness and the ultimate relaxation environment. With 100% solution processing and an advanced filtration system, every float is crystal clean.
The product was world-class. The presentation was nonexistent. Orbit Float came to me through a personal referral with a single brief: build the brand, build the site, and start selling.
My Role
I led design end-to-end as the sole designer on the project — branding, UX, UI, and design handoff for WordPress development.
Scope of Work
Discovery → Research → Branding → Wireframes → UI Design → Design System → Delivery
Every phase was applied within a tight 4-week timeline.
Discovery
The Problem
Orbit Float had a premium product but no infrastructure to sell it. Four critical gaps were blocking growth.
Problem #1
No Website
Without a website, every prospect had nowhere to land. There was no way to research the product, see the pods, understand pricing, or get in touch.
EXAMPLE: A potential buyer hearing about Orbit Float through word of mouth would Google the brand and find nothing — leaving them to drop off or buy from a competitor.
IMPACT:
Lost leads, lost sales, and total dependence on word-of-mouth as the only sales channel.
Problem #2
No Brand Identity
Orbit Float had a name and a product — but no logo system, no visual identity, no tone of voice, and nothing communicating the calm, premium experience of floating.
EXAMPLE: Marketing materials and any client touchpoint felt inconsistent and generic, signaling a budget product rather than a premium one.
IMPACT: Difficulty positioning at premium price points and competing against established wellness brands.
Problem #3
No Product Presentation
The floatation tanks are sophisticated pieces of equipment, but there was no photography, no diagrams, no feature breakdowns, and no way to convey the in-pod experience to someone who’s never floated.
EXAMPLE: A homeowner considering a £15k+ purchase had no visual proof of quality, no specifications, and no story behind the product.
IMPACT: Long sales cycles, low conversion, and an inability to justify the premium price.
Problem #4
No Social Media Presence
With no social channels, Orbit Float had no way to build awareness, share customer stories, or stay top of mind with potential buyers researching wellness investments.
EXAMPLE: Spa owners scouting suppliers couldn’t find Orbit Float on Instagram or Facebook — channels where most wellness purchasing research happens.
IMPACT: Invisible in the consideration phase of buyers’ research.
Defining the problem
Orbit Float had everything needed to sell — except the ability to be discovered, evaluated, and trusted online.
Goals
BUSINESS GOALS
Increase pod sales
Build a digital sales channel that converts interested visitors into paying customers, taking pressure off word-of-mouth.
Position as a premium UK brand
Establish a visual identity and digital presence that signals quality and justifies premium pricing against competitors.
USER GOALS
Make it easy to evaluate the product
Give potential buyers a clear, trustworthy way to understand the floatation experience, compare features, and decide if the product is right for them.
Smooth path from interest to purchase
Reduce friction between discovering Orbit Float and making (or initiating) a purchase.
After fish upon one cattle open thing have us void yielding. Void hath dominion. Had bring place.
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