Wesmart Tech
Wesmart Tech - Rebrand & Conversion-Focused Web Build
Taking a stagnant automation company with a website that wasn’t converting and rebuilding it into a modern, trustworthy product — with a custom lead-qualification engine at its core.
(Client name changed and visuals recreated as mockups under NDA.)
Final Results
From stagnant to converting
10+ new signups in the first month 100+ monthly visitors, climbing2+ enterprise enquiries & 10+ personal-client enquiries per month
#Branding
#Web Design
#UX/UI
#B2B
#PrintDesign
#CRO
#Development
Timeline: 4 months
Platform: Figma → WordPress (Custom Complex System Build)
Role: Brand, Design & Build Lead (development in partnership)
Project Overview
🎯 Goal: Take an established home & office automation company that had stalled—a real business with a real website that simply wasn’t converting—and rebuild it into a brand and digital experience modern enough to match the technology it sells and engineered to turn traffic into qualified inquiries.
⚡Challenge: They weren’t starting from nothing, which made it harder, not easier. There was existing traffic, an existing brand, and existing expectations—but the site looked behind the product, served two very different buyers through one confused funnel, and gave interested visitors no clear, low-friction path to act.
✨Outcome: A full rebrand and a custom-built WordPress site with a quiz-and-booking qualification system at its heart. Within the first month the business went from stagnant to converting—10+ signups, 100+ monthly visitors and climbing, and a steady flow of both enterprise and personal-client inquiries.
Introduction
Wesmart Tech is an enterprise-grade home and office automation company — automation software paired with smart appliances for both businesses and individuals. By the time they came to me, they were an operating business with a live website, but growth had flattened. The technology was advanced; the brand and the site were not. Traffic arrived and left. The company looked smaller and more dated than the product it actually sold — and in a category where buyers are spending serious money on systems they have to trust, looking behind the curve is fatal. This project was a ground-up rebuild: brand, identity, website, the full conversion experience, and the print and catalog system around it.
My Role
I led the project end-to-end—brand strategy and rebrand, logo and visual identity, UX and UI, the full website, hosting, and the surrounding print and brand system (banners, social media, printables, print items, and a branded catalog magazine). Development of the custom WordPress functionality was delivered in partnership, with me leading design, architecture, and the build direction.
Scope of Work
Discovery & Audit → Brand Strategy & Rebrand → Logo & Identity → Information Architecture → Custom Qualification System → Wireframes → UI Design → Development Partnership → Print & Catalog System → Hosting & Launch
Discovery
The Problem
The brief wasn’t “make it prettier.” It was “we have a business that’s stopped growing — find out why the site isn’t working and fix it.” Four problems shaped the rebuild.
Problem #1
The brand looked behind the product
The company sold advanced, modern automation, but the identity and site felt dated—visually stuck a few years behind the technology itself.
Example: A prospect landing on the old site saw a competent-but-ordinary brand, while the product inside was genuinely innovative—a mismatch that quietly undercut trust.
Impact: The brand couldn’t command the credibility (or the pricing) the product deserved, especially with enterprise buyers.
Problem #2
Traffic came, but nothing converted
The old site attracted visitors but didn’t move them to act. The path from “interested” to “in contact” was unclear and high-friction.
Example: Visitors browsed, found no obvious or low-pressure next step, and left without ever identifying themselves.
Impact: Real demand was leaking away unmeasured — the business was paying for traffic and stagnating anyway.
Problem #3
Two very different buyers, one confused funnel
Wesmart serves enterprises and individual homeowners — fundamentally different decisions, budgets, and timelines. The old site spoke to them as if they were one audience.
Example: An enterprise facilities manager evaluating a building-wide system and a homeowner wanting a few smart devices were funneled through the same generic messaging — so neither felt spoken to.
Impact: Both audiences converted below their potential, and the higher-value enterprise lead was the one most likely to bounce.
Problem #4
No way to qualify or capture interest
There was no mechanism to qualify a lead before contact—so the few inquiries that did come in were unfiltered, and most interested visitors never reached the contact stage at all.
Example: A genuinely high-intent enterprise prospect and a casual browser had the exact same (and only) option: a cold contact form most people won’t fill out.
Impact: The sales process started blind, and warm interest cooled before it ever became a conversation.
Defining the problem
The old site built the business but couldn’t scale it. The rebuild had to do three things at once: restore a brand worthy of the product, split one funnel into two clear paths, and replace a dead contact form with a system that actively qualifies and captures interest.
Goals
BUSINESS GOALS
Restart conversion
Turn existing traffic into measurable, qualified inquiries.
Serve two audiences without compromise
Distinct, confident paths for enterprise and personal buyers.
Look like the category leader
A brand that matches the sophistication of the technology.
Qualify leads before contact
The sales team spends time on the right conversations.
USER GOALS
Quickly understand if this is right for me
Whether I’m a business or an individual.
Take a low-pressure first step
Explore and get matched without committing to a cold call.
Our Users
Two distinct buyers, each needing a different journey.
The Enterprise Decision-Maker—A facilities, operations, or IT lead outfitting an office, building, or business with automation. High budget, longer timeline, needs reliability, integration confidence, and proof the company is credible and durable.
Jobs-to-be-done: When I’m investing in automation across my business, I want a partner that clearly understands enterprise scale and reliability so I can commit a serious budget without risk.
The Personal Client — An individual bringing automation into their home. Smaller scale, faster decision, driven by convenience, comfort, and a brand that feels modern and trustworthy.
Jobs-to-be-done: When I want to make my home smarter, I want a clear, simple way to find what fits and get started, so I can upgrade my space without feeling out of my depth.
Process
Discovery & Audit
Started by understanding why the existing site wasn’t converting: where traffic dropped off, where the two audiences collided, and what the brand was failing to communicate.
Brand Strategy & Rebrand
Repositioned the company to match its technology: confident, modern, and credible to both enterprise and individual buyers. This set the direction for everything downstream.
Logo & Identity
A new logo and a full visual identity system — color, typography, iconography, imagery — designed to read as current and premium in a fast-moving category.
Information Architecture
The structural core of the rebuild: separating the enterprise and personal-client journeys into clear, dedicated paths instead of one blurred funnel.
Custom Qualification System
Designed the quiz-and-booking flow that qualifies and routes visitors before they ever reach a sales conversation.
Wireframes & UI Design
Built mobile-first around a sharp, easy-to-navigate hierarchy — modern and stylish, but never at the expense of clarity, which was an explicit client priority.
Development Partnership
Led the build direction and design while partnering on development to deliver the custom WordPress functionality the qualification system required.
Print & Catalog System
Extended the new brand across banners, social media, printables, print items, and a branded catalog magazine — a cohesive system across every touchpoint, not just the website.
The Custom Design System & Booking System - The Engine of the Rebuild
The single biggest conversion decision wasn’t visual — it was building a custom qualification layer between “interested” and “in contact.” Instead of a cold contact form, visitors move through a guided quiz that identifies what they need and who they are, then routes them into the right path — enterprise or personal — and into a booking step to connect with the team.
This solved three problems at once: it gave hesitant visitors a low-pressure, engaging way to take the first step; it captured interest that the old form was losing; and it qualified and routed leads before the sales conversation, so enterprise and personal inquiries arrived already sorted and warmed. Custom-built in WordPress rather than bolted on with a generic plugin, it became the functional heart of the site – the difference between a brochure and a lead engine.
- A homepage that finally matched the product — replaced the dated, stagnant design with a modern, confident layout that communicates what Wesmart does and who it's for in seconds. Improved: visitors immediately understood the offering and trusted the brand, cutting the bounce that the old site was losing.
- Two clear paths for two buyers — split the single, confused funnel into dedicated experiences for enterprise and personal clients, each speaking to its own scale, budget, and concerns. Improved: both audiences felt directly addressed instead of generically marketed to, lifting conversion across both — especially the higher-value enterprise lead.
- A refined brand applied across every page — carried the new logo, color, typography, and imagery consistently from top to bottom. Improved: a cohesive, premium feel that made the company look like the category leader its technology already was.
- Stylish but effortless navigation — delivered the modern, polished look the client wanted while keeping the structure simple and easy to move through, an explicit priority. Improved: visitors found what they needed without friction, so interest turned into action instead of stalling.
- A brand system beyond the website — extended the identity into banners, social media, printables, print items, and a branded catalog magazine. Improved: a consistent, professional presence across every touchpoint, reinforcing credibility wherever a prospect encountered the brand.
Final Designs
A walkthrough of the redesigned experience.
A homepage that finally matches the product
Modern, confident, and immediately clear about what Wesmart does and who it’s for, with two distinct entry paths.
Split journeys for two buyers
Dedicated experiences for enterprise and personal clients, each speaking directly to its audience’s scale, budget, and concerns.
The quiz-and-booking flow
The guided qualification and booking system that turns a visitor into a routed, ready-to-talk lead.
A refined brand, applied everywhere
New logo, identity, and visual system carried consistently across the site.
The print & catalog system
Banners, social, printables, and a branded catalog magazine extending the brand beyond the screen.
The qualification flow, by design
The quiz-and-booking experience shown screen by screen: a clean, low-effort multi-step interface that guides visitors through qualification and into booking, designed to feel like the easiest part of the site rather than a barrier.
Impact
Phased rollout with a clear focus on conversion and accessibility:
- Went from stagnant to converting within the first month of launch.
- 10+ new signups in month one.
- 100+ monthly visitors and climbing.
- A steady, qualified flow of 2+ enterprise and 10+ personal-client enquiries per month, increasing over time.
- A cohesive brand system spanning web, print, social, and catalog — positioning the company to compete at the level of its technology.
Testimonial
we started converting and can't stop converting
We already had a business and a website, but it just wasn't converting. Maja rebuilt everything from the ground up - brand, identity, the full experience - and turned it into something that actually performs. We started converting almost immediately and haven't stopped since. She's awesome
Joel B
CEO Wesmart Tech
Review Score
What I Learned
Qualification beats volume
The biggest win wasn’t more traffic – it was capturing and sorting the interest that was already there. A system that qualifies before contact changed the entire economics of the funnel.
Two audiences need two journeys
Like every project serving distinct buyers, the structural decision to split the funnel did more for conversion than any single visual choice.
A rebrand is a trust instrument
When the brand finally matched the product, buyers believed the company could deliver – and that belief is what converts in a high-trust, considered purchase.
Future
Ongoing CRO
Iterating on the quiz and booking flow against real behaviour to push qualified conversions higher.
Content & SEO
Building high-intent content to feed both funnels.
Catalog & product expansion
Extending the brand and catalog system as the product range grows.
Deeper enterprise funnel
Dedicated B2B materials and flows as enterprise demand scales.
Closing
Wesmart Tech had everything except a brand and a site that could carry it. By rebuilding both from the ground up—and putting a custom qualification engine at the center—we turned a stagnant business back into a growing one, converting from launch and serving two audiences without compromise.
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